Four factors that affect the sales of lighting lamps

  A house and a garden landscape is the most important is to decorate, how to build a warm and comfortable environment is of vital importance, is one of the indispensable decoration lighting lamps and lanterns, with the improvement of living standards and the evolution of consumer consciousness, consumer demand for lamps and lanterns is no longer just stay on the level of light, more eager to more decoration factors.

  The most popular channel of brand information - the Internet

  After the 1980s, the Internet generation gradually became the consumer subject, and the rapid development of online media... Countless factors suggest that the Internet is becoming a medium that affects people's lifestyle and even changes the marketing and marketing of the entire manufacturing industry. Fifty-two percent of consumers said they get information on the lamp brand through the Internet, which is sufficient to explain the problem. The rapid growth of shopping has also provided a new possibility for the whole industry's sales channels.

  The most popular time to buy - holiday sales

  In our lives, the holidays seem to imply that there are so many promotions on the market that consumers have become accustomed to buying and waiting for the holidays. The same is true with respect to the purchase of lamps: 52% of consumers choose to buy lamps during holiday promotions. Every holiday node, the sales promotion activity of the lamp stores will not be inferior to any other goods. Insiders are often wary of reminding that sales cannot evolve into a price war. This, too, deserves the attention of the industry.

  The most influential factor in buying behavior - price

  The price of lamps became the most important factor for 57% of consumers deciding to buy. In economic theory, price is the only factor to adjust the balance of supply and demand, which is the most important factor in the purchase decision of almost any product. On top of that, there are still 31 percent of consumers who choose a brand as the primary factor in deciding to buy. In recent years, with the continuous development of the leading enterprises in the industry, the tendency of industry brands to become excessive to the popular brand is becoming more and more explicit. Know, consumer has rational price appeal, also have irrational sentiment appeal. So the brand is a combination of rational value and emotional value, said Mr. Zhu zuhuan, marketing director.

  The most popular lamp channel - building materials, lamps and lanterns supermarket

  Decorate the big event, the owner often will gather enough patience and wisdom, to decorate oneself small home to become the ideal paradise. With the improvement of living standards and the maturity of consumption awareness, consumers' demands on lamps and lanterns no longer only stay on the illumination level, but also desire more decorative factors. According to the survey, consumers are still the most cognizant of the building materials market, the lamps and lanterns supermarket, accounting for 68% of the survey. But the channel is never fixed, and 15 percent of consumers in the survey opted for specialty stores and online purchases. And buying lights online has been almost unheard of in the past.

  It is also due to the financial crisis that more and more companies are focusing on e-commerce. B2B, B2C, various modes arise. The trend of channel change may not be a one-way alternative to another, but a new state of coexistence and complementalism.